Launched in the UAE in May 2004, ‘Max’ is one of the largest value-fashion brand in the Middle East that caters to the Mid-Market segment. The company sells its own-label apparel for men, women, and children, along with footwear and home accessories. As a company they believe that in order to be the leading value-fashion retailer in the region you have to offer good products at great prices; they also believe in being fair and transparent in their business transactions with all stakeholders as well as providing maximum opportunities for growth.